"Noel's servant leadership, incredible work ethic, and drive to go above and beyond embodies the true essence of the entrepreneurial spirit. Primera Plastic's growth and success isn't simply because of Noel's keen business sense, it's because he cares about the West Michigan community. Noel has built a superior reputation both for himself and his company. It is an honor to have a global leader in business like Ernst & Young recognize one of West Michigan's own. They could not have found a more deserving recipient than Noel."