We Are Primera

Who We Are

In Spanish, Primera means first. As a Hispanic-owned company, this name is very intentional and we think about it a lot.

For us, being Primera never meant being the biggest or the most profitable. It was never about awards or accolades. It was taking our skills, our passion and our determination, and turning it into a responsible company, avid collaborator and fierce community partner.

1.

Putting quality, safety and precision first, for every project.

2.

Holding our work to the highest standards.

3.

Fostering personal development for our employees.

Primera Plastics understands that it is through hard work and dedication that we can accomplish great things. But we know that the joy of accomplishing those things comes when we work together as one.

Primera’s People

Our people are more than an asset – they are the heart and soul of our business.

It is only through their efforts, determination and high standards that we have become the quality business partner you deserve. RJG-certified master molders and an entire staff devoted to improvement and advancement through efforts like our proprietary APQP processes.

We believe in development and growth. We believe in work and rest. We believe that our culture is only as strong as the people who live and breathe it every day.

Our people are more than an asset – they’re our competitive edge.

Interested in working with Primera?

Recycling & Sustainability

We recognize that sustainability starts with responsibility. That’s why we’re committed to minimizing waste at every stage of our operations—from production to packaging.

We’re actively working to reduce our environmental footprint by:

  • Recycling over 300,000 lbs. of sorted plastics and corrugate material annually
  • Optimizing energy and water use through award-winning efficiency practices
  • Streamlining manufacturing processes to reduce defects and minimize material loss
  • Engaging in third-party sustainability assessments with EcoVadis and Manufacture 2030 to ensure transparency and continuous improvement

Awards

Primera Plastics holds itself to the highest standards. Whether it’s the quality of our products, the commitment to our employees, or engagement in our community – we believe in giving our absolute best.

While we set the bar high by our own standards, we’ve managed to meet and exceed those set by our community, state and industry as well. We’re humbled and proud that our company has been recognized for its efforts and values.

Awards don’t allow you to rest on your laurels, they fuel the fire to challenge yourself once more.

2025

  • MillerKnoll Silver Supplier Award
  • HTNA Platinum Supplier Award: 5 years of zero quality and delivery issues

2024

  • MillerKnoll Gold Supplier Award
  • HTNA Platinum Supplier Award: 4 years of zero quality and delivery issues

2023

  • MillerKnoll Gold Supplier Award
  • HTNA Platinum Supplier Award: 3 years of zero quality and delivery issues

2022

  • MillerKnoll Gold Supplier Award

2021

  • Herman Miller Gold Supplier Award

2020

  • Herman Miller Gold Supplier Award
  • Plastic Technology’s “Top Shops” award recipient

2018

  • EPIC Finalist (Video)
  • Corp! Magazine Salute to Diversity – Diversity Business Leaders
  • Governors Diversity award
  • IATF 16949 Certification

2017

  • 2nd Place Michigan Battle of the Buildings Biggest Loser in Water Category cutting of water usage by 48%

2016

  • 1st Place Michigan Battle of the Buildings Biggest Loser in Warehouse/Distribution Building cutting energy usage by 23.67%

2014

  • Diversity Focused Company Honoree for Outstanding Leadership in Diversity and Multiculturalism in the State of Michigan

2013

  • Ernst & Young Entrepreneur of the Year MIRegional Award Winner
  • Appreciation of Support – futurePREP IChallengeU Program – Ottawa Area Intermediate School District

2012

  • Semi Finalist, Finalist Ernst & Young Entrepreneur Of The Year Michigan and Northwest Ohio Region

2007

  • SBA Entrepreneur of the Year
  • Michigan Hispanic Caucus Entrepreneur of the Year
  • SBA 2007 Michigan Small Business Persons of the Year
  • The Great Seal of the State of Michigan Noel Cuellar Outstanding Hispanic Entrepreneur
  • 2007 State of Michigan Special Tribute Award
  • Minority Business of the Year Holland Area Chamber of Commerce

2006

  • MISBTDC Small Business Administration Mainstreet Award “Best Small Business”
  • Small Business and Technology Development Center “Region 7 Business of the Year”
  • Cesar E. Chavez Award Recognition of Distinguished Achievement in Business – Noel Cuellar
  • Michigan 50 Companies to Watch by Michigan Celebrates Small Business
  • The Michigan Commission on Spanish Speaking Affairs Hispanic Entrepreneur of the Year Award

2005

  • West Michigan Hispanic Chamber of Commerce “Business of the Year”
  • MISBTDC Best Small Business

2004

  • Zeeland Community Image Award Industrial Category

2003

  • Junior Achievement of West Michigan Lakeshore, Inc. Community Partner Award

2001

  • Johnson Control North American Supplier Silver Award

1997

  • Prince Corporation Continuous Improvement Award
  • MMBDC Michigan Minority Business Development Council

Community Involvement

At Primera Plastics, we believe that part of our job is to make the community we thrive in better for all those with whom we share it.

We host tours of our facility for community members, educators and potential business partners, as our way of remaining transparent and accessible to our community.

It’s a big world, but at Primera, we know the best way to make a positive impact is to begin in your own backyard.

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“I thank you all very much for your willingness to speak with the Holland Promesa students this summer. Your stories were fascinating, inspirational, and impactful for the students. A few of them mentioned the talks in their final presentations as they discussed the effects the program had on their educational goals. I don’t know if you realize the lasting effect you have on them as they move forward. Again, thank you for making the students in the Holland area a priority. You do make a difference in their lives.”

Gregory Ceithaml

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